"The first years of a baby's life are a critical period for brain and eye development. Your baby’s nutrition plays an important role during this time. Similac® Advance® Step 1 non-GMO* baby formula provides your baby with nutrition beyond DHA with its unique blend of DHA, lutein and natural vitamin E†. DHA is a type of Omega-3 fat that's found in breast milk and is an important building block for your baby's brain and eyes. Antioxidants like lutein and vitamin E help protect DHA from oxidation. They are also present in breast milk and in your baby's brain and eyes. Similac® Advance® is the only baby formula with lutein‡. Lutein is concentrated in areas of the brain associated with memory and learning. Similac® Advance® Step 1 baby formula contains only natural vitamin E, the most bioactive form of vitamin E†. Similac® Advance® is available in this economical value pack of easy-to-scoop powder tubs, as well as in a convenient ready-to-use bottle format and an easy-to-prepare concentrated liquid format. What a great place to start with baby formula§!
*Ingredients not genetically engineered.
†RRR-α-tocopherol, provided as d-α-tocopheryl acetate.
‡Excluding inherent sources.
§Breast milk is best for babies."
•Naturally found in breast milk, DHA supports the normal physical development of the infant brain and eyes.
•DHA is prone to damage from oxidation – this is why breast milk also contains antioxidants, such as lutein and vitamin E, which help protect lipids, like DHA, from oxidation.
•Lutein is an antioxidant found in breast milk and is concentrated in the baby’s brain and eyes. Similac® Advance® is the only infant formula with lutein. †
•Vitamin E is an antioxidant found in breast milk, but not all vitamin E is the same. One of the great things about Similac® Advance® is that it only uses a form of naturally occurring vitamin E.‡ This is the most abundant type found in breast milk and the infant brain.
* Ingredients not genetically engineered
†Excluding inherent sources.
‡ RRR-α-tocopherol, provided as d-α-tocopheryl acetate, the most bioactive form.